About Us

Your Gym. Your Rules. No Excuses.

Premium home gym equipment engineered for the life you actually live — built for Britain.

Our Story

Some days, the city wins.

The traffic is gridlocked. The gym is packed. The rain hasn't stopped since Tuesday — and if you're anywhere in the UK, you know that's not a rare occurrence. You're exhausted before you've even laced up your trainers, and just like that, another workout doesn't happen.

We built HOMEGYMER because we believe that's not good enough.

Exercise isn't a luxury. It isn't something you should have to schedule around commutes, queues, or the great British weather. It's a fundamental right — and the barriers between you and a great workout should be as few as possible.

So we did our part.

We set out to create a range of premium home gym equipment that removes every excuse from the equation. Adjustable dumbbells that replace an entire rack. Barbells, kettlebells, and weight plates engineered for durability, precision, and the kind of space-saving design that actually fits into a real British home — whether that's a terraced house in Manchester, a flat in London, or a cottage in the countryside.

Founded by EDINCO — a team that has spent years building brands rooted in quality, accessibility, and purpose.

What We Stand For

Fitness for Everyone

We believe the right to train shouldn't depend on your postcode, your schedule, or the size of your spare room. From Glasgow to Bristol, our equipment is designed to scale with you — from your first rep to your heaviest lift.

Uncompromising Quality at an Honest Price

Premium doesn't have to mean unaffordable. We've engineered every product to meet the standards of a professional gym, without the price tag that keeps most people out. Straightforward pricing, no nonsense — very much the British way.

Built for Real Life

Modular. Space-saving. Durable. Our 3-in-1 solutions are designed for the way people actually live — not the way fitness brands wish they did.

Our Mission

To make world-class fitness equipment accessible to every home across the UK — and to remove every obstacle standing between you and the workout you deserve.

Trusted by a growing community of home gym owners across the UK.